ABSTRACT
A significant distinction between the COVID-19 pandemic and previous pandemics is the significant role of social media platforms in shaping public adherence to non-pharmaceutical interventions and vaccine acceptance. However, with the recurrence of the epidemic, the conflict between epidemic prevention and production recovery has become increasingly prominent on social media. To help design effective communication strategies to guide public opinion, we propose a susceptible-forwarding-immune pseudo-environment (SFI-PE) dynamic model for understanding the environment with direct and indirect propagation behaviors. Then, we introduce a system with external interventions for direct and indirect propagation behaviors, termed the macro-controlled SFI-PE (M-SFI-PE) model. Based on the numerical analyses that were performed using actual data from the Chinese Sina microblogging platform, the data fitting results prove our models' effectiveness. The research grasps the law of the new information propagation paradigm, and our work bridges the gap between reality and theory in information interventions.